Clarify what circular value means in your specific context: superior longevity, verified provenance, reversible assemblies, traceable materials, and retained resale value. Map these qualities to the client’s brand promise and daily operations, ensuring every purchase advances identity, improves service, and future-proofs spaces without sacrificing tactile richness or signature detailing.
Capture intentions as non-negotiable criteria that guide the brief: minimum recycled content, certified timber, modular joinery, service agreements, and verified repair pathways. Express them in plain language, connect to contract clauses, and set decision thresholds that keep bids competitive while protecting integrity when value engineering pressures appear.
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